Why Coaching Can Make the Difference for You and Your Organization

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In the past 20 years, my company, New Edge Performance, has assessed most of our participants in both our corporate and athlete coaching practice, through group speaking engagements and at conferences. The results show that approximately 80% of people do not have an adequate level of key performance skills to be a high performer. Skills range from self-awareness, to confidence to essential leadership capabilities.


These skills are regularly targets of development in organizations – but we know there is never the reinforcement, detail and process needed to hone them to lasting strengths. The one or two-day workshop will create awareness and some teambuilding opportunities, but without ongoing reinforcement and commitment, participants will always fall back to old habits. The result of any short-term development almost always falls short of what is needed to move the needle. Building and breaking habits takes time. A coaching program and a customized plan can ensure positive shift happens.


There are so many critical benefits and advantages to coaching that help individuals be more effective and efficient at work. Skills like leadership are technical. An ongoing feedback loop is needed to help build and implement the skills in real-time. And, don’t underestimate the value of more enjoyment. When we are more competent, confident and purposeful at work, the environment and culture within us and around us shifts … to a better place.


During a period like the current COVID-19 pandemic, coaching is critical to both address the day-to-day change and challenge that the virus is presenting – and, looking forward, develop the skills required to address the shifted landscape following the pandemic. In order to leverage the change, leaders in organizations will have to be sharper and better to generate a lasting result. Average leaders won’t get it done.


Here are a few, key reasons why coaching can change the game and why it should be an integral part of your culture …


Build Confidence

Confidence is the X factor in performance. There is a lack of it among leaders.


In a recent study on business coaching, 97% of leaders who received coaching reported more self-confidence in their business decisions.


A great coach can help you develop the confidence that you have direction by creating a plan for you to help you incrementally improve and reach targets. The structure a coach can create deepens fundamentals and increases the level of competency – leading to renewed confidence. Remember the best coach you had growing up – either in sports or in another passion – and remember the feelings you had when that coach gave you the confidence to know you can do it. Coaches build confidence. Confidence is non-negotiable in performance.


Address Blind Spots

A coach can help close the gap on how a leader shows up every day and how others perceive them – and give unbiased feedback on how to close the gap. The gap can sometimes be surprisingly large, and if it is, can often spiral into performance issues, limit opportunities and can ultimately shorten careers. A good coach will focus on building self-awareness knowing that it is a key structural piece in performance and leadership and opens the door to other important competencies. A coach provides the forum for structured, consistent, truthful feedback that a leader is often missing. Highlighting and addressing blind spots can change the game for both the leader and those they lead – strengthening connection and clarity.


An experienced, skilful coach can be the difference in the gradient of your career trajectory. Consider a partnership with a coach as an investment in your career and life.




John Haime is President of New Edge Performance ( “New Edge” coaches some of the world’s leading organizations, athletes, teams with innovative performance and leadership coaching models based on 20 years of experience and discovery. John regularly works with clients in the pharmaceutical, education, financial, energy, technology, sports and food service industries. He has the privilege of working with athlete clients in the NFL, NHL, NBA, PGA Tour, ATP Tennis, PSA squash and professional equestrian. He is the Author of the bestseller “You are a Contender! Build Emotional Muscle to Perform Better and Achieve More … in business, sports and life”. He is based in Ottawa, Canada.