John Haime is a professional mentor serving professional athletes and Olympians committed to success in sport, career and life.


John mentors professional athletes, Olympians and national team members in the difficult transition period from sport to life after sport. Mentoring is done through our company, New Edge Performance . New Edge Performance is an exclusive gathering place allowing today’s active or retired athlete to connect privately with their peers. Within the service offering for athletes, New Edge Performance offers a world-class peer-group transition option to help the athlete build valuable skillsets to perform and thrive beyond the game.


  • Monthly Personal Mentoring, Coaching and Planning
  • Monthly Peer Advisory Group Meetings
  • Access to a Global Network of World-Class Experts and Speakers


As a former professional athlete and someone who works with athletes at every stage of their career, John Haime understands the world of the elite athletes and what it takes to make a healthy transition to a new life:

“Acting as a mentor for leading athletes through New Edge Performance has been a natural fit for me. I have been in the shoes of athletes who make the transition from their sport to normal, everyday life. I know the feelings and the challenges of leaving professional sport. I can directly relate to those I mentor. I learned the hard way that “what you do is not who you are”. The world is a big place and there is much to look forward to beyond sport. The special experiences and unique lessons of being an athlete can be used to create tremendous value in the world after elite sport.  What a great privilege to help professional athletes and Olympians carve their new path and mentor them to success!”

John Haime, Mentor to Professional and Elite Athletes